Sweet taste of Uzbekistan reaches North America, as Crafers™ enters the US confectionery market with a unique twist.



(New York City, September 2nd, 2020). As part of its international expansion, Crafers™ – a leading confectionery manufacturer in Central Asia, has entered US candy and snack markets, focused on providing a broad array of its delicious products through multiple market segments. At the core of its mission  is a unique business model, which supports K-12 education and strengthens inter-generational family development.

Having adjusted its market entry strategy to address the effects of the Covid-19 pandemic and after completing deep analysis of the target market, Crafers’ management moved forward to complete FDA registration formalities, and selected A-Com Logistics  of NY as its logistics provider and appointed Eats and Treats International, as its exclusive North American Importer. The Company with the help of its advisers also developed a unique relationship with the World Affairs Councils of America to support its Academic WorldQuest Program 

The company intends to pursue distribution across all 50 States. It will initially focus on alternative retail and ethnic markets, and in the first quarter of 2021 will unveil its proprietary online/offline education program designed to deepen and strengthen relationships between grandparents and their grand-kids, as well as to improve educational skills outside of the formal learning environment.


To assist Crafers in its US market roll-out and subsequent growth, the company has sought assistance from experienced US and Uzbek- based professionals. Broad Street Capital Group has been selected to develop and implement Crafers’ market entry strategy and to assist the company in building out its US organization and distribution infrastructure. Lipman Law PLLC of New York and Kosta Legal of Tashkent, Uzbekistan have been chosen to provide strategic legal advice and legal services to support the Company’s market entry efforts.

Crafers’ full line of chocolates, wafers, marmalades, candies, marshmallows and chips is expected to enter US distribution channels in the second half of September, 2020

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About Crafers – Founded in 2018, Crafers produces over 150 different SKUs, employs 800 workers and has an annual production capacity of 47,500 tonnes.  Its modern 350,000 sq. ft facilities are certified to international standards such as ISO 9001 and 22000. The company has exported its products to 15 countries
About World Affairs Councils of America (WACA)– Since its founding in  1986, WACA supports more than 90  Worlds Affairs Councils across the USA with international programming and educational programs on issues, which include international trade, the economy and global health.
About Broad Street Capital Group – Based in the heart of New York City’s Financial District, Broad Street Capital Group is an international private merchant bank, which since 1988 has served several foreign governments, multiple state-owned companies, as well as SMEs in emerging markets. Through its member companies, the Group focuses on developing project financing, providing trade credit and political risk mitigation, export management services and cross-border market development advisory.
About Lipman Law-Lipman Law PLLC is a boutique international law practice in headquartered in New York City, whose principal partner has nearly 30 years of experience both in private practice and government with a focus on corporate governance, SEC enforcement, and securities litigation, 
About Kosta Legal – is a leading full service law firm based in Tashkent, Uzbekistan. Kosta Legal maintains a very international business strong international business and corporate practices. The Firm has been ranked as a Tier-1 firm by influential independent ranking directory The Legal 500.
About A-Com Global Logistics – a premier logistics and freight forwarding services provider involved in bilateral US-Uzbekistan trade. Company enjoys reputation for developing customized multi-modal shipping solutions for its clients in the food and confectionery business segments,
Media Contact – Deneeze Agency, Ann Denysenko +1 646 272 8898  ann@deneeze.com

 

About Alexander Gordin
An international merchant banking professional with over twenty years of business operating and advisory experience in the areas of export finance, international project finance, risk mitigation and cross-border business development. Clients include foreign governments, municipalities and state enterprises as well as Fortune 500 and small/medium enterprises. Strong entrepreneurial instincts, combined with leadership and strategic skills. Transactional and negotiations experience in over thirty five countries. Author of the highly acclaimed "Fluent in Foreign Business" book and creator of the "Fluent in OPIC", "Fluent in EXIM","Fluent In Foreign Franchising", "Fluent in FCPA",and "Fluent in USTDA" seminar/webinar series. Currently developing "Fluent In ......" seminars and publications. Co-author of the Fi3 Country Business Appeal Indices. Extensive international business development and project finance transaction experience in healthcare, aerospace, ICT, conventional and alternative energy infrastructure, distribution and hospitality industries. Experience managing international public and private corporations. Co-Founded three companies abroad. Strong Emerging and Frontier Market expertise. Published and featured in numerous publications including: The Wall Street Journal, Knowledge@Wharton, NBC.com, The Chicago Tribune, Industry Week, Industry Today, Business Finance, Wharton Magazine Blog, NY Enterprise Report, Success magazine, Kyiv Post and on a number of radio and television programs including: Voice of America, CNBC, CNNfn, and Bloomberg. Frequent speaker on strategy, cross-border finance and international business development. Executive MBA from the Wharton School at the University of Pennsylvania. B.S. in Management of Information Systems from the Polytechnic Institute of NYU. Specialties Strategic Management Advisory, Export Finance, International Project Finance & Risk Management, Cross-border Negotiations, Structured Finance transactions, Senior Government and Corporate officials liason

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