Emerging Markets Business: Keys To America ™

Unlocking American Business, Capital & Consumer Markets by Companies From Emerging Markets

BY  ⋅ 

Sitting in my office, at the heart of New York’s financial district and looking out at the Statute of Liberty, New York Harbor and the curves of the Verrazano Bridge majestically suspended over the Narrows Straits, I cannot help but put this amazing American gateway into the context of international business.

In today’s rapidly changing and ever more global world, two distinct  business trends have become more evident than ever. Just like ships sailing in and out of the New York Harbor, these trends are Inbound desire to tap American markets by international investors and companies, counterbalanced by an Outbound quest by American Companies, investors, exporters and franchisors to enter rapidly growing Emerging markets around the world.

Opportunities for both inbound and outbound market participants are phenomenal. Although American markets can be considered mature and are highly competitive, the U.S. still represents one of the top three global consumer and business markets. It has most developed regulatory and legal systems, attractive business environment, reasonably priced real estate and inexpensive currency.  U.S. also has terrific brand equity as a nation. It is perceived as a very high quality manufacturer of goods, leader in technology development and commercialization, creator of global franchise brands and systems, as well as home to leading educational institutions and financial markets. Despite problems and issues that exist, it is still the gold standard for capital safety trend setter for global culture.

Many companies, individuals and scientists seek to tap numerous American business and consumer markets.  Some come as investors, buyers of real estate, seekers of technology partners or licensees, buyers of Franchise rights, or sellers of their products and services; others seek to tap American manufacturing know how, purchase U.S. goods and services, tap our financing markets or learn how to use US government’s  trade and development programs to help them finance projects abroad.  No matter what their goals are, inbound investors clamor to unlock American markets and secure their own piece of the American Dream.

At the same time, as their economies grow, emerging market countries are aggressively building infrastructure, and developing their own commerce.  These countries need a host of sophisticated human, technological and financial resources such as equipment suppliers, professionals, investors, franchisors et cetera from outside their borders to help them capitalize on their potential.  Many companies from North America particularly from the U.S., are eager to provide outbound products or services to these rapidly developing markets. However, markets of connecting these buyers and sellers are extremely inefficient to say the least, wasting valuable time and money. READ MORE



About Alexander Gordin
An international merchant banking professional with over twenty years of business operating and advisory experience in the areas of export finance, international project finance, risk mitigation and cross-border business development. Clients include foreign governments, municipalities and state enterprises as well as Fortune 500 and small/medium enterprises. Strong entrepreneurial instincts, combined with leadership and strategic skills. Transactional and negotiations experience in over thirty five countries. Author of the highly acclaimed "Fluent in Foreign Business" book and creator of the "Fluent in OPIC", "Fluent in EXIM","Fluent In Foreign Franchising", "Fluent in FCPA",and "Fluent in USTDA" seminar/webinar series. Currently developing "Fluent In ......" seminars and publications. Co-author of the Fi3 Country Business Appeal Indices. Extensive international business development and project finance transaction experience in healthcare, aerospace, ICT, conventional and alternative energy infrastructure, distribution and hospitality industries. Experience managing international public and private corporations. Co-Founded three companies abroad. Strong Emerging and Frontier Market expertise. Published and featured in numerous publications including: The Wall Street Journal, Knowledge@Wharton, NBC.com, The Chicago Tribune, Industry Week, Industry Today, Business Finance, Wharton Magazine Blog, NY Enterprise Report, Success magazine, Kyiv Post and on a number of radio and television programs including: Voice of America, CNBC, CNNfn, and Bloomberg. Frequent speaker on strategy, cross-border finance and international business development. Executive MBA from the Wharton School at the University of Pennsylvania. B.S. in Management of Information Systems from the Polytechnic Institute of NYU. Specialties Strategic Management Advisory, Export Finance, International Project Finance & Risk Management, Cross-border Negotiations, Structured Finance transactions, Senior Government and Corporate officials liason

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