USTR.gov 5.20.11

05/20/2011 – 5:02pm

Kamut International was founded by farmers Bob Quinn and Mack Quinn in 1990 with a dream to provide high quality organic food by selling a unique, ancient breed of wheat called khorasan. Although generic khorasan wheat is grown throughout the world, Kamut’s Montana-grown wheat guarantees certain qualities such as being organically grown, not hybridized or genetically modified, and having high nutritional values. The family-owned company has enjoyed a lot of success from selling khorasan which is known for the guarantee of organic production and preservation of the original seed.

Kamut knows that exporting can be a key ingredient to success in today’s global economy. Global consumer demand for higher quality, organic food is a huge driver in the company’s success and continued growth. In 2010 alone, Kamut’s global wheat sales grew by 39 percent. Kamut’s wheat became popular in the European market where Italians especially love it for homemade pasta. Today, the company exports to six continents throughout the world including the Asia-Pacific region. The company also partners with businesses who directly sell KAMUT grain to their domestic markets or in the form of processed foods.

Although demand for Kamut’s unique wheat is strongest in Europe, the Asia-Pacific region is becoming a highly lucrative growth opportunity. As purchasing power increases in these consumer markets, so does demand for better food. Currently, the company exports to APEC member economies Australia, New Zealand, and Japan, and is developing relationships with new partners in Taiwan and South Korea. These new partners are interested in selling products made from the unique Montana-grown wheat.

“USTR is working in APEC on behalf of companies like Kamut to reduce trade barriers in the Asia-Pacific region and create more American jobs.

05/20/2011 – 11:20am

The Asia-Pacific region offers tremendous opportunities for U.S. exporters. In a world where 95 percent of consumers reside outside our borders, APEC comprises 40 percent of the global population. Many of these dynamic economies are growing faster than the world average and together generate 56 percent of global GDP in 2010. The Asia-Pacific region is the largest market in the world for U.S. exports and receives over 70 percent of U.S. agricultural exports.

Today, USTR.gov is showcasing the importance of trade with the Asia-Pacific Region for Illinois’s businesses and workers.

Illinois’s goods exports in 2010 totaled nearly $50 billion. Of Illinois’s total exports, $33 billion, or 67 percent, went to markets in the Asia-Pacific region. The top three product categories to APEC member economies exported in 2010 were machinery, transportation equipment, and chemicals.

Goods Exports Support Jobs for Illinois Workers: Jobs supported by Illinois’s goods exports are estimated to be 360,200. One-quarter (24.7 percent) of all manufacturing workers in Illinois depend on exports for their jobs, the ninth highest share among all 50 states. Although not measured, there are also additional jobs supported by Illinois’s exports of services (2008 data are the latest available).

A total of 16,902 companies exported goods from Illinois in 2008. Of those, 15,170 (90 percent) were small and medium-sized enterprises (SMEs), with fewer than 500 employees.

Small and medium-sized firms generated 22 percent of Illinois’s total exports of merchandise in 2008. Notably, small and medium-sized firms benefit from the tariff-elimination provisions of free trade agreements. The transparency obligations, particularly those in the customs chapters, are vital to small and medium-sized firms, which may not have the resources to navigate customs and regulatory red tape.

05/19/2011 – 4:19pm

As part of USTR.gov’s APEC 2011 outreach, USTR.gov spoke to American business leaders about their companies, the importance of international trade, and how trade within the Asia-Pacific region can help their organizations grow. Today’s CEO discussion is with CEO of TicketRiver, Lance Trebesch.

TicketRiver.com Benefits from Increased International Trade

“Our competitive advantage is in the very quality of our software that runs the entire e-commerce website and order e-management system. This software is the heart of our company’s intellectual property and offering – in this case, our website. The value of this offering is what the customer sees, which includes our huge inventory of online templates. Our website is popular due to the e-commerce market demand for simple, easy-to-use web interfaces.

“Increased international trade provides more market access and opportunities for our company to engage in market expansion, which diversifies our revenue streams and contribute to company growth right here in Montana.

“When we launched Ticket River Australia 18 months ago, we were excited to see just how successful our business can be in international markets. Essentially, we just leveraged our existing U.S. digital assets – e-commerce code, online template, e-commerce management system – and planted that in Australia. Expanding into Australia has allowed us to create a brand new revenue stream and business, and now we have well over 1,000 customer in the Australian market.

“Our experience expanding our business into Australia and our proven success with an international customer base is driving our expansion plans into the Asia-Pacific region.”

“In markets like Australia, we’ve effectively addressed this market of consumers largely unfamiliar with e-commerce as a medium for transactions usually obtained through brick-and-mortar service providers. When we enter a new market like Australia, our success is attributed to a very competitive offering, because of the e-ecommerce experience the customer enjoys and the quality of product they receive.

TicketRiver is Looking for Increased Market Access Abroad

“Before we launched the Ticket River Australia site, overseas customers had to order in the U.S. and have it shipped to them. Once we launched our business in Australia, we had many customers write to us to express their joy that we’ve made their lives easier.

“One customer wrote, ‘We are so happy you expanded to Australia! We have nothing like this in our country. Your site and the ease of use of the template and your product quality are just so excellent.’

“We are proud to have delivered ticket printing and ordering in a different way for Australians and introduced them to the a new e-commerce experience in printing. We are an example of a U.S. company that has really benefited from access to markets in the Asia-Pacific region because it has allowed us to capture the opportunity to introduce a new kind of product and build a sustainable market demand for our innovation.”

The Asia-Pacific Region is a Potential Growth Market for TicketRiver.com

“Our goal is to expand to all Asia-Pacific markets one day. More market access and intellectual property protection, greater ease of market entry, and stronger regulatory business environments makes our company more agile and able to expand our operations here at home.”

“By expanding into new markets, we create new jobs here in the U.S. When we build new revenue streams from new markets like the United Kingdom and Australia, we need more manpower to support the flood of new customers and first-time transactions. This adds jobs to our customer support team in the U.S. which helps our U.K. and Australian fulfillment providers and customers in those markets.

“Expanding into new markets also requires us to constantly improve and customize our software, which creates software development jobs here in the U.S.

USTR is working hard this week to create new opportunities for U.S. exporters like TicketRiverin the Asia-Pacific Region. Be sure to follow our progress on USTR.gov.

05/19/2011 – 12:20pm

Today is day four of USTR.gov’s profiles of American businesses that can benefit from the work of the Asia-Pacific Economic Cooperation (APEC) forum.

Teltronics, Inc. is a technology manufacturer specializing in communications, alarms management and contract manufacturing. This company provides innovative solutions to enhance the performance of communications and data networks. This enables its customers to increase their revenues, decrease costs, and improve productivity.

Since Teltronics began exporting their communications and alarms management products from their corporate headquarters and state-of-the-art manufacturing facility in Palmetto, Florida, they have placed products in 68 countries throughout the world, including several in the Asia-Pacific region.

Teltronics provides communications equipment to governments such as Brunei Darussalam, the Navy; Army; and other organizations in Chile, hospitals in Singapore and the metro in Taipei. They have exported their alarms management products to South Korea and Okinawa, Japan for the U.S. military. While about 10 percent (and growing) of Teltronics customers are abroad, the company maintains all of their manufacturing within U.S. borders.

“While serving companies worldwide, Teltronics continues to maintain most of our manufacturing in the US , which contributes to the stability of the local economy,” says Ewen Cameron, CEO of Teltronics. “We have invested in facilities that will allow us to expand manufacturing for our existing product lines and accommodate an increase in our contract manufacturing services business.”

Business in countries of the Asia-Pacific region currently account for about 5 percent of Teltronics’ total sales. Senior Vice President of International Sales Richard Begando anticipates these numbers to increase as Teltronics continues to expand their communications product lines to include IP-based paging, intercom, and mass notification.

“The Asia-Pacific Region holds four times more business opportunity than any other region in the world for certain Teltronics products. This is where the growth is. It’s where new businesses are sprouting up and existing businesses from around the world are moving too. Many of them need communications equipment,” said Mr. Begando. “Teltronics customers, as well as the clients in our target markets, are willing to pay a premium over our competitors for the features and capabilities our products offer.”

While the demand for Teltronics’ products in the Asia-Pacific are growing at a fast pace, the company is not able to capture its full business potential in the region because of trade barriers. USTR is working to reduce trade barriers within the APEC region so that businesses can compete on a level playing field.

As Teltronics increases sales to the Asia-Pacific region, the company may need to hire more people to support the increased demand for its technology and manufacturing. Increased demands for its products will lead to the creation and support of well-paying American jobs throughout the company’s supply chain, benefiting communities and workers across the country.

05/19/2011 – 10:27am

The Asia-Pacific region offers tremendous opportunities for U.S. exporters. In a world where 95 percent of consumers reside outside our borders, APEC comprises 40 percent of the global population. Many of these dynamic economies are growing faster than the world average and together generate 56 percent of global GDP in 2010. The Asia-Pacific region is the largest market in the world for U.S. exports and receives over 70 percent of U.S. agricultural exports.

Today, USTR.gov is showcasing the importance of trade with the Asia-Pacific Region for Michigan’s businesses and workers.

Michigan’s goods exports in 2010 totaled $44.5 billion. Of Michigan’s total exports, $35 billion, or 79 percent, went to markets in the Asia-Pacific region. The top three product categories to APEC member economies exported in 2010 were transportation equipment, machinery, and chemicals.

Jobs supported by Michigan’s goods exports are estimated to be 269,900. More than one-quarter (27.8 percent) of all manufacturing workers in Michigan depend on exports for their jobs, the fifth highest among the 50 states. Although not measured, there are also additional jobs supported by Michigan’s exports of services (2008 data are the latest available).

A total of 11,796 companies exported goods from Michigan locations in 2008. Of those, 10,651 (90 percent) were small and medium-sized enterprises (SMEs), with fewer than 500 employees.

Small and medium-sized firms generated 13 percent of Michigan’s total exports of merchandise in 2008. Notably, small and medium-sized firms benefit from the tariff-elimination provisions of free trade agreements. The transparency obligations, particularly those in the customs chapters, are vital to small and medium-sized firms, which may not have the resources to navigate customs and regulatory red tape.

05/18/2011 – 5:43pm

Today, Ambassador Kirk arrives in Big Sky, Montana for the 2011 APEC Trade Ministerial.  To kick-off the meetings, he wrote a blog post on WhiteHouse.gov regarding the importance of trade within the Asia-Pacific region for American businesses and workers.  Read the blog post below.

Expanding Trade to the Asia-Pacific Region, Supporting American Jobs
Posted by Ambassador Ron Kirk on May 18, 2011 at 03:30 PM EDT

This year, the United States is hosting Asia-Pacific Economic Cooperation (APEC) annual meetings for the first time since 1993. As part of these efforts, I am leading meetings in Big Sky, Montana this week with 21 of my fellow Ministers Related to Trade. This week, we are working to advance common APEC objectives that complement President Obama’s forward-looking, export-focused trade agenda.

APEC is the premier forum for facilitating sustainable economic growth, cooperation, trade and investment in the region, and the Asia-Pacific region is the largest market in the world for U.S. exports. In fact, APEC economies represent nine of the top 15 export markets for U.S. goods. Over 60 percent of U.S. goods exports and 70 percent of U.S. agricultural exports in 2010 were to APEC economies.

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About Alexander Gordin
An international merchant banking professional with over twenty years of business operating and advisory experience in the areas of export finance, international project finance, risk mitigation and cross-border business development. Clients include foreign governments, municipalities and state enterprises as well as Fortune 500 and small/medium enterprises. Strong entrepreneurial instincts, combined with leadership and strategic skills. Transactional and negotiations experience in over thirty five countries. Author of the highly acclaimed "Fluent in Foreign Business" book and creator of the "Fluent in OPIC", "Fluent in EXIM","Fluent In Foreign Franchising", "Fluent in FCPA",and "Fluent in USTDA" seminar/webinar series. Currently developing "Fluent In ......" seminars and publications. Co-author of the Fi3 Country Business Appeal Indices. Extensive international business development and project finance transaction experience in healthcare, aerospace, ICT, conventional and alternative energy infrastructure, distribution and hospitality industries. Experience managing international public and private corporations. Co-Founded three companies abroad. Strong Emerging and Frontier Market expertise. Published and featured in numerous publications including: The Wall Street Journal, Knowledge@Wharton, NBC.com, The Chicago Tribune, Industry Week, Industry Today, Business Finance, Wharton Magazine Blog, NY Enterprise Report, Success magazine, Kyiv Post and on a number of radio and television programs including: Voice of America, CNBC, CNNfn, and Bloomberg. Frequent speaker on strategy, cross-border finance and international business development. Executive MBA from the Wharton School at the University of Pennsylvania. B.S. in Management of Information Systems from the Polytechnic Institute of NYU. Specialties Strategic Management Advisory, Export Finance, International Project Finance & Risk Management, Cross-border Negotiations, Structured Finance transactions, Senior Government and Corporate officials liason

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